Red Deer College has been recognized for its excellence in marketing, with the Marketing & Communications department receiving six gold medals, one silver and one bronze at the National Council for Marketing & Public Relations (NCMPR) District 7 Medallion Awards.
“It’s such an honour to receive these awards and to be recognized by our peers,” says Joyce Fox, Marketing & Communications Director at RDC. “We’re very proud of the College’s marketing efforts, which work well to raise awareness of the vast array of programs and services that RDC offers to benefit our students and our communities.”
The NCMPR Medallion Awards recognize outstanding achievement in communications at community and technical colleges in District 7, which includes the areas of Alaska, Idaho, Montana, Oregon, Washington, and the provinces of Alberta, British Columbia, Saskatchewan and Yukon Territory.
This is the only regional competition of its kind that honours excellence exclusively among marketing and PR professionals at community and technical colleges.
The District 7 Awards are given each year for marketing excellence, with judging being conducted by industry experts.
The 2016 Awards were presented on October 13 at the annual conference, held this year in Walla Walla, Washington.
From the 129 entries, RDC received the following awards:
Gold “We’ve Got Your Back” Recruitment Campaign – Wall Decal placed in Red Deer High Schools
Gold “We’ve Got Your Back” Recruitment Campaign – Video
Gold RDC Custom Online Viewbook
Gold Shaping Our Future – Case for Support
Gold School of Creative Arts – Season Plays Poster Series
Gold 2016 Convocation Program
Silver “We’ve Got Your Back” – Entire Recruitment Campaign
Bronze School of Creative Arts – Welcome Video
“It’s encouraging to receive recognition across a wide variety of platforms, from print materials to video to electronic and social media,” says Fox. “We received positive feedback and helpful comments in the commentary from the judges, and we’ll take these ideas forward as we continue to develop new marketing and communications initiatives that will best serve Red Deer College now and in the future.”