The event formerly known as FarmTech is a collaboration of the Alberta Canola, Alberta Grains, and Alberta Pulse Commissions.
Committee Chair Todd Hames says this year's event focuses on "New Ideas and Directions" with presentations on innovation and sustainability, agriculture policy and farm management.
"We're trying to create that environment to have speakers, that encourage conversation and ideas. Then have opportunities during the program to network and share those ideas and thoughts and have the discussion."
The conference wraps up Wednesday with a presentation from Dreew Lerner with World Weather Inc.
The 2nd annual CrossRoads conference at the Westin in Calgary is expected to attract about 800 producers and industry representatives.
More information on this year's event and how to register can be found here.