The 2024 United Way Central Alberta (UWCA) “Sockey Day” broke the collection record last week, with 4,813 pairs of socks being tossed onto the ice during the Red Deer Rebels Family Day game.   

“We are blown away by this year’s response. Seeing so many businesses, people, and families coming together and donating socks to folks in need demonstrates the growing commitment Central Albertans have in addressing local basic needs,” Chelsea O’Donoghue, UWCA CEO said.  

The collected socks will go to local agencies across Central Alberta to benefit individuals and families in need.  

“Over 38,000 Central Albertans are struggling to meet their basic needs, and the current cost of living adds even more strain when you’re barely making ends meet,” O’Donoghue said. “Sockey Day is fun for the whole family and highlights the significant impact that is achievable when the community unites for a common cause, one sock at a time.”  

Before the event, community partners played a role in the sock collection, and awareness efforts, ensuring everyone who came to watch the game could take part in the toss. 

UWCA extend their appreciation to the Red Deer Rebels, and community partners who made “Sockey Day” a success.